Larmila is an online clothing store for men and women, offering a carefully selected range of contemporary apparel designed for everyday wear. Our collections focus on combining modern style with practicality to help find clothing that suits various occasions and lifestyles.
About Us
What We Offer
Company Information
Larmila is owned and operated by Clyne, a company registered in the Netherlands. Our company registration number is 94969639, and we are VAT registered under NL005121026B98. Our registered business address is Populierendreef 964, 2272 HV Voorburg, Netherlands.
Our Commitment
We operate exclusively online and are committed to providing a transparent, reliable, and customer-focused shopping experience. From clear product information to secure checkout and responsive support, we aim to make every step of the purchasing process straightforward.
Get in Touch
Our team is available during customer support hours. We are happy to assist with product questions, orders, or general enquiries.
Customer Support Email
Phone Number
Customer Support Hours
Monday to Friday, 10:00 – 18:00 GMT
Online Form
Our Mindset
Why Larmila Exists
Larmila was created to bring structure and clarity to online clothing retail. The idea began with a simple observation: many stores focus on trend speed rather than thoughtful selection. From the beginning, the goal was different. Larmila was designed as a curated platform where men’s and women’s clothing is chosen with intention, clear standards, and consistent evaluation.
The vision is not to release as much as possible, but to build a focused assortment that reflects current demand without excess.
From Idea to Execution
The concept for Larmila developed during the planning phase of launching an online-only store with full control over product selection, presentation, and communication. Operating online allows direct analysis of customer behavior, purchasing patterns, and feedback.
As the founder, I chose to build Larmila step by step, prioritizing structure over speed. Each stage, from supplier outreach to product listing, has been refined to reduce complexity and maintain clarity for customers browsing the store.
How Products Are Selected
Every product listed on Larmila goes through a defined review process. Selection is based on material composition, construction details, sizing consistency, and relevance to the current collection direction.
Items are reviewed individually rather than sourced in bulk without assessment. This approach allows the store to remain focused and reduces unnecessary variety. Products that do not meet internal benchmarks are not listed, even if they are trending elsewhere.
Improving the Process
Larmila operates with continuous review across sourcing, logistics, and product presentation. Data from returns, customer inquiries, and on-site behavior is used to adjust product descriptions, size guidance, and future selections.
The objective is operational improvement rather than rapid expansion. Systems are adjusted regularly to reduce friction in ordering, delivery, and post-purchase communication.